So transformed and inspired has Crahan been by cannabis -- musically, mentally, and spiritually -- that he was compelled to enter the marijuana market ten years ago, long before weed was legalized. While he conducted research during this time, he held back from taking any concrete steps since he didn't want to jeopardize the band by becoming a marijuana maverick.

Slipknot are simultaneously a culture as they are a metal band. From curating and hosting some of the worlds’ most elaborate metal festivals known as Knotfest, Slipknot has time and again proved the dedication and commitment they have to their fanbase and alternative culture. In keeping with that theme, Slipknot even launched their own whiskey in 2019, and more recently the band’s own Shawn Crahan (a.k.a. Clown) saw the debut of his own cannabis line, Clown Cannabis. Both Slipknot products have seen tremendous success, with the whiskey seeing critical praise and Clown Cannabis completely selling out.

We recently chatted with M. Shawn Crahan, also known as Slipknot co-founder Clown, about his recent move into the cannabis industry in collaboration with Hollister Cannabis Co. and Heavy Grass.

Slipknot’s Clown has launched his own brand of pre-rolled cannabis joints. In partnership with Hollister Cannabis Co. and Heavy Grass, Clown Cannabis is available in California and select dispensaries in the US. The product arrives in a compact matte black box marked with florescent green artwork that displays the Slipknot clown mask mid-centre. Inside, you get six half-gram pre-rolled joints and matches.

‘Clown Cannabis’ is set to launch next week (May 17), and has its own website and Instagram page.